76® Road Vehicle Dictionary

The Ask: A mini social campaign to inspire conversations about being out on the road.

The Idea: There are experiences that happen on the road that don’t have a word for them. For example, when you try to put your seat belt in the buckle and you keep missing, resulting in more frustrated and inaccurate jabbing, we called this jabrathon. We created a whole dictionary with new words to describe everyday car experiences.