76® Pac-12 Promotion
The Ask: Create a social campaign to support the 76® Pac-12 football championship promotion with COVID-19 production constraints. The promotion was, “Buy 8 gallons of gas at participating 76® locations to receive your voucher for a chance to win one of 1,500 Pac-12 prizes.”
The Idea: We created a look and feel that wasn’t sports first, but rather a West Coast and quirky style that leaned into the 76® aesthetic. Next, we brought the prizes onto the football field from the coach whispering into his headset to the play cards. We kept our audiences eyes on the prizes while embracing the college football culture.
Social
Caption: Coach Coach is trying to call a play. What is he saying? It sounds like “buy 8 gallons of gas at participating 76® locations to receive your voucher for a chance to win one of 1,500 Pac-12 prizes. “
Caption: It's the running running back man! Look at him do a touchdown dance over that promo of "Buy 8 gallons of gas at participating 76® locations to receive your voucher for a chance to win one of 1,500 Pac-12 prizes." Incredible.
Digital Banners
Radio
Agency: Carmichael Lynch
CD: Luke Oeth
AD: Ellen Opacich
Writer: Guess who?