76® Social Fun
I’ve been creating 76® social campaigns since 2019, so here are some other ones that deserve a little love.
Nail Art
We worked with TikTok influencer, Vivian Xue Rahey to create four press-on nail sets. Each nail set was inspired by a West Coast adventure. We posted each set on social with time-lapse videos of Vivian creating the nails. In the end, we surprise and delighted fans with the nail sets through social.
76® Haunted Vanlife Stories
It’s spooky season and our beloved Gene character had some “scary” stories to share.
76® Car Chats
We created car and adventure related questions and prompts for fans to ask, debate and discuss while on road trips. This became popular, so we turned it into an on-going series that was continued for the next year.
Car Affirmations
Affirmations were having a moment in 2020 so we thought we would join in the fun with some 76® car affirmations. It was so successful, we turned this into an on going series where every quarter we create a new set.
76® Dodger Pin Promotion
We created a social campaign for the 76® Dodger Pin promotion. Due to COVID-19, the pins never saw the day of light in 2020. So for 2021, we wanted to celebrate the return of the beautiful Dodger pins.
Carisms
We created sayings that played into the car and west coast experience for fans to share. Pretty soon, fans were asking for Carism T-shirts. So we did that too and worked with influencers to help surprise & delight our fans.
76® Vibe Forecast
People ask more about the vibe than the weather these days, so we created our own Vibe West Coast forecaster, Opal. In each of the forecasts, she informs fans of “the vibe” for the weekend and how to enjoy it the most with quirky West Coast activities.
Agency: Carmichael Lynch
CD: Luke Oeth
Writer: We’re still doing this?
AD: Ellen Opacich